August 9, 2012
by Radha Jhatakia
From Twitter and Tumblr to Facebook and Google+, there are a variety of social media sites that one can use these days. Although these websites serve different purposes, there is one that everyone should have: LinkedIn.
LinkedIn is a social media site specifically created for professional networking. You create a profile, upload a picture and enter some information about yourself and then you can search for others who work in your desired field. You can also be searched for based on any number of criteria and the connections you make here could lead to recruitment and employment opportunities. If you think you can use LinkedIn the same way you use other sites, however, you’ve got another thing coming. Here are a few tips for LinkedIn success.
Since you are essentially selling yourself to potential employers on LinkedIn, put the very best version of yourself out there. Start with a decent and professional picture – you don’t have to be in a suit or tie but no snapshots of you at a party or dressed provocatively should EVER be used. Also, be mindful of how you describe yourself: For example, in the hobbies and interest section, don’t list “partying” – try “socializing” or “networking” instead. LinkedIn is very different from Facebook and to be taken seriously, you must promote yourself as such. Keep in mind that if you are questioning whether or not to include something on your profile, it probably doesn’t belong there!
You can also upload a resume to LinkedIn so make sure it’s top-notch and that the information in your resume matches your profile information. (No embellishing!) Another benefit of LinkedIn is that you can upload recommendation letters from your professors or employers to give those viewing your profile a bit more insight into who you are and what you’re capable of; you can ask your LinkedIn contacts to recommend you as well...just be ready to return the favor when asked. Professionals are increasingly putting their LinkedIn URLs on their business cards; it’s certainly a creative way to get exposure – is YOUR LinkedIn page worthy of such publicity?
Radha Jhatakia is a communications major at San Jose State University. She's a transfer student who had some ups and downs in school and many obstacles to face; these challenges – plus support from family, friends and cat – have only made Radha stronger and have given her the experience to help others with the same issues. In her spare time, she enjoys writing, reading, cooking, sewing and designing. A social butterfly, Radha hopes to work in public relations and marketing upon graduation.
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